‘Help Us, Help You’ campaign returns to support residents in Norfolk and Waveney over the winter months

Help us help you

This winter, NHS England and NHS Improvement is relaunching its Winter Response ‘Help Us, Help You campaign’ to help residents in Norfolk and Waveney understand how they can stay well this winter and get the best out of their NHS.

The NHS is here to help you when you’re poorly. Every 24 hours the NHS comes into contact with more than a million people and it can be especially busy during the winter months.

Exposure to cold indoor or outdoor temperatures increases blood pressure and can increase the risk of heart attacks, stroke and other cardiovascular diseases. Research also shows that for every one-degree centigrade drop below five degrees in outdoor average temperatures, there is more than a 10 per cent increase in older people consulting their GP for breathing problems, a 0.8 per cent increase in emergency hospital admissions, and a 3.4 per cent increase in deaths.

The ‘Help Us, Help You’ campaign highlights that Norfolk and Waveney residents can benefit by following the expert advice of NHS staff; to prevent an illness getting worse; to take the best course of action; and get well again sooner. This includes:

  • Encouraging people to call NHS 111 or visit nhs.uk online to find out what to do and where to go when they have an urgent but non-life-threatening medical concern instead of worrying, self-diagnosing, or second-guessing what they should do
  • Asking pharmacists, who are qualified healthcare professionals, for advice before minor ailments or winter illnesses get worse
  • Using evenings and weekends appointments with a GP, nurse or other healthcare professional at a local practice or another nearby NHS service
  • Checking in on older neighbours, relatives, and friends who may need a bit of extra help this winter
  • Encouraging those who are most at risk from cold weather – over 65s and those with long term health conditions – to prepare for the lower temperatures and help prevent themselves from falling seriously ill 

To find out more about how you can help the NHS help you this winter, visit: nhs.uk/winteradvice  

To find out more about how your local pharmacist can help you watch the ‘Trust Your Pharmacist’ film here.

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